According to statistics, 66% of Americans are always talking mention brands when they praise, criticise or recommend any products or services. This is nothing but old, good word of mouth. Andy Sernovits, the author of Word Of Mouth Marketing says that today there is no question about whether you want to have something in common with word of mouth or not, as you are already a part of the game, even if you do not know about how it works. Your company is likely to be discussed on the internet, and the main problem is not the negative reviews, but the fact that you do not participate in this process, and therefore you simply cannot manage it. read more